Can Consumers Trust You?
Brands have been forced to evolve their way of thinking and communicating. Companies understand that consumers need more from their brands to trust, believe, and commit to what they offer. In a world that has turned smaller due to the emerging expansion of markets across countries, the bar is set high. Consumers are demanding value, quality and reliability, convenience, personalization, trust, emotional connection, health and wellness awareness, social responsibility and sustainability, customer service and support, and innovation. We are living in an era with so much information that it is only right that we, as marketers, deliver on these expectations.
A Brand That Connects
One brand that I have kept a close eye-on is Poppi soda. Poppi has effectively tapped into several of these evolving consumer demands, not just through its product offerings but also through innovative communication strategies. They have proven that in today’s marketplace, delivering the right message at the precise time is key to building lasting connections.
Poppi has proven how to inform, remind, persuade, connect, and motivate. Hitting five major key concepts in connecting with their consumers. They inform using health and wellness initiatives that communicate the product’s health benefits. Poppi excels at reminding consumers about its product in a fun and engaging way through consistent digital engagement and social platforms. Such as posting recipes, health tips, and user-generated content to encourage consumers to keep it in their daily routine. Not to mention delivering target focused apparel that has captivated a new market segment.
Evolution
Finally, Poppi uses communication to motivate its audience to take action. By positioning itself as a healthier, more enjoyable alternative to sugary sodas, Poppi encourages consumers to make a lifestyle shift. Their messaging motivates individuals who are health-conscious but still crave a delicious and refreshing beverage. Whether it’s through engaging TikTok videos or sponsored content with wellness influencers, Poppi inspires its consumers to choose products that support their wellness goals while still indulging in a flavorful treat.
By addressing the evolving needs of today’s consumers through a combination of education, engagement, and emotional appeal, Poppi has set itself apart as a brand that doesn’t just sell a product (and very cute apparel) – it creates a community and lifestyle that people want to be a part of. In today’s crowded marketplace, this approach is key to building trust and loyalty, and it’s a strategy that more brands would do well to emulate