Reaching Work-Life Harmony
For marketing professionals, juggling career growth while maintaining a fulfilling home life is an ongoing challenge. With blurred work-life boundaries, ever-evolving digital trends, and the pressure to innovate, how do we truly create a lifestyle where career and home life align seamlessly?
“There’s no place like home,” as famously quoted by Dorothy from the Wizard of Oz, because home is our safe haven—a space where we can be our most authentic selves. That’s why we strive to protect it, drawing a firm line in the sand when it comes to work-life balance. But in today’s fast-paced world, how do we truly achieve that harmony?
To explore this, I analyzed the concept of work-life harmony and gathered insights from five marketing professionals. Each shares their perspectives, advice, and strategies for maintaining both a thriving career and a fulfilling home life.
Professional and Personal Lifestyles
As a mom, you quickly learn that imperfection is its own form of perfection. We strive to do our best, but the real weight is lifted when we realize that our best is in the simple act of trying. Giving ourselves grace is essential to our well-being, allowing us to embrace the journey rather than chase an unattainable standard. I can relate to the beautiful chaos that motherhood brings, as Bethany Mehlberg, Co-Founder & Marketing Strategist, Martos Wealth Management, so perfectly described:
“Juggling a marketing career while raising three kids and supporting my husband in the military has been a wild ride! I’ve learned to roll with the punches, embrace the unexpected, and celebrate every tiny victory. Perfection is overrated – it’s about finding joy in the chaos and remembering to be kind to myself along the way.”
Bethany Mehlberg, Co-Founder & Marketing Strategist, Martos Wealth Management
Flexibility is also key. Many marketing professionals have found ways to integrate personal and professional life rather than separate them entirely. I love the humble advice from Ann Marie (Landry) O’Braskin, Marketing & Operations Solutions at The Marketing Moms…
“Build in flexibility wherever you can. Structure your services around that flexibility and your needs. One thing I’ve done is not take sales calls in a quiet room — kids may pop up and by setting that expectation from the beginning, there’s never the stress of trying to keep everyone silent while on a work call.”
Ann Marie (Landry) O’Braskin, Marketing & Operations Solutions at The Marketing Moms
Marketing is an industry that thrives on creativity, strategy, and adaptability–the same skills we use to balance our professional and personal lives.
Balance is Key
When we talk about personal life, we recognize the intimacy of the subject. As I mentioned earlier, home is where we can be our most authentic selves—a place to unwind and release the weight of the day. However, in today’s fast-paced world, achieving that balance can be challenging. Thankfully, we have access to resources and tools that offer support. Linnea Chapman, Assistant Professor at the College of Business at FIU, Department of Marketing & Logistics, emphasizes the importance of outsourcing tasks where possible:
“Decisions about how to balance a career and home life are highly personal. An approach that works for one may not work for another. Broadly, what I would suggest is to seek help with tasks that you don’t enjoy. For example, you could consider hiring someone to help with cleaning, or invest in a robotic vacuum or lawn mower.”
Linnea Chapman, Assistant Professor at the College of Business at FIU, Department of Marketing & Logistics
Balance is not about doing everything yourself–it’s about making intentional decisions that allow you to focus on what matters most. As Jeannette Ramos, Marketing Manager at Summit Aerospace, points out:
“Balancing a marketing career while keeping up with home life isn’t easy, but it’s doable with some planning. Setting work hours, using automation tools, and knowing when to take a break can make a big difference. Don’t be afraid to ask for help, delegate tasks, and set boundaries to keep work from taking over. Finding the right balance takes time, but you can thrive in your career and home life with a few minor changes adjusted to your needs.”
Jeannette Ramos, Marketing Manager at Summit Aerospace
Many of us can easily become workaholics, struggling to disconnect from career demands. But as we push to meet deadlines and chase professional milestones, we risk losing sight of personal fulfillment.
Personally, I believe in living life on our own terms, without conforming to societal norms surrounding marriage, children, or traditional timelines. True happiness isn’t found in meeting expectations—it’s found in staying aligned with our values. Nothing forced or done out of obligation leads to fulfillment.
The Human Side of Marketing
Everything we strive for in life begins with determination. Whether it’s earning a degree, starting a new job, or even relocating–our actions stem from a drive to fulfill a want or need. A determined mindset paves the way for success in all areas of life. This is why intentionality is key. As Brooke Appfel, Founder & CEO of Coastal Collective, shares:
“You can have a successful career and a successful home life, but it takes incredible intentionality. Scheduling, time management, task batching, and asking for help are your best friends. But, at the end of the day, it’s important to remember that you are replaceable anywhere besides your home — if you’re in a situation of choosing to get ahead at work, or being there for your family – choose family. Work will always be there.”
Brooke Appfel, Founder & CEO of Coastal Collective
This perspective highlights a major shift happening in workplaces today: companies are realizing that work-life balance isn’t just a perk—it’s an essential factor that job seekers consider. More professionals are asking about company culture and flexibility before they even apply.
Bringing attention to this issue highlights the human side of marketing. Just as we connect brands to audiences on an emotional and psychological level, shouldn’t we do the same for the people building those brands?
A thriving marketing career isn’t just about strategy and creativity–it’s about building a sustainable work-life model that fosters innovation, longevity, and well-being. After all, the success of any brand starts with the people behind it.
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